In her interview on Radio Times this past Monday, Tina Rosenberg recasts peer pressure in a positive light and examines how it can be used for positive social and political change. During her talk, Rosenberg discusses the power of peer pressure for creating real social change, going so far as to call it a “social cure.” In addition to its uses in classrooms, hospitals, and anti-smoking ads, positive peer pressure can be used in movements for social and political change. Rosenberg specifically mentions the “social cure’s” role in Otpor’s movement in Serbia. Rosenberg explains that for Otpor, strong action...
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